American deal bolsters talk of YouGov listing switch to New York

The polling company has strengthened its presence in the United States with the acquisition of KnowledgeHound
Katie Prescott
The Times
YouGov undertakes much of its business in the United States and is considering listing its shares across the Atlantic
YouGov undertakes much of its business in the United States and is considering listing its shares across the Atlantic
ALAMY
Katie Prescott
The Times

YouGov has strengthened its presence in the United States with the acquisition of KnowledgeHound, a Chicago-based data company focused on the Fortune 500.

The takeover will also boost YouGov’s client list as well as Crunch, the data analytics and polling company’s data visualisation platform. The terms of the deal were not disclosed.

The merger is the latest sign of the company’s focus on America. Last year Stephan Shakespeare, the company’s co-founder, said that it might become the latest business to leave the London stock market and would consider a dual listing or switching its listing altogether to Wall Street.

Shares in the Aim-quoted company rose by 5p, or 0.4 per cent, to £11.50 in afternoon trading and are up almost 10 per cent in the