Majestic Wine is feeling merry after best ever Christmas
Total sales rose by 8.1 per cent in the eight weeks to Christmas Day after more than 60,000 customers shopped with the chain for the first time
Total sales rose by 8.1 per cent in the eight weeks to Christmas Day
ALAMY
Majestic Wine raised a glass to the biggest Christmas in its 43-year history after more than 60,000 customers shopped with the chain for the first time.
Total sales rose by 8.1 per cent in the eight weeks to Christmas Day, while sales of its more expensive fine wines increased by 13 per cent as customers traded up.
The sales uplift was given added fizz by the opening of six new stores during the course of last year, together with a strong performance from Majestic Commercial, its business-to-business division.
Majestic, which now has 208 stores, said its commercial division had delivered when it “mattered most” for 2,300 pubs, restaurants and hospitality venues across the country.
The group recorded its biggest trading day on record on the
