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Meet the eerie AI clones that can replace you on the web

Start-ups and tech giants are working on ‘digital twins’ that copy your likeness and replicate you in social media and videos
Snoop Dogg, Kendall Jenner and Tom Brady are among the star names who have had personal digital avatars created
Snoop Dogg, Kendall Jenner and Tom Brady are among the star names who have had personal digital avatars created

Dara Ladjevardian missed his grandfather, so he cloned him. The 27-year-old from Texas was in the midst of building his first start-up. It was hard, and he longed for the counsel of his family’s deceased patriarch, a successful industrialist who built two fortunes, the second of them in America after he lost the first in Iran in the 1979 revolution.

So his grandson took a 200-page memoir that Akbar, his grandfather, had produced and fed it into an artificial intelligence (AI) model. The result was a chatbot imbued with these experiences. “I was like, ‘It’d be great if I could talk to my grandpa and learn from him, ask him questions,” Ladjevardian said. “I created a clone of him using that book, and treated it