Spectre hits forecourts as Rolls-Royce sales set new records

Rolls-Royce Motor Cars sold 6,032 cars in 2023, beating the 6,021 record achieved in 2022
Robert Lea
, Industrial Editor
The Times
Rolls-Royce Motor Cars sold a record 6,032 cars last year as it began producing and beginning deliveries of its first all-electric model, the £330,000 Spectre. It claims the new model is attracting younger buyers
Rolls-Royce Motor Cars sold a record 6,032 cars last year as it began producing and beginning deliveries of its first all-electric model, the £330,000 Spectre. It claims the new model is attracting younger buyers
ALAMY
Robert Lea
, Industrial Editor
The Times

More people than ever before were prepared to splash out several hundred thousand pounds on a new Rolls-Royce last year, despite the cost of living crisis.

Initial deliveries of its first zero-emission vehicle helped Rolls-Royce Motor Cars to another record, selling 6,032 cars last year, beating the 6,021 record achieved in 2022.

During 2023 the Rolls-Royce plant — the Goodwood, West Sussex-based luxury division of BMW, the German carmaker, which employs 2,500 people — produced its last coupé with a high-performance V12 engine with the retirement of the Wraith model and its soft-top Dawn version.

As it shifts from being a seller of gas-guzzlers to a purveyor of greener vehicles, it has begun deliveries of its first all-electric model, the £330,000 Spectre, setting