INVESTING

The TikTok investment tips you can afford to ignore

There’s a lot of advice out there and not all of it is worth following. Lucy Alderson sorts the sense from the nonsense

A search for “savings tips” on TikTok will bring up thousands of videos
A search for “savings tips” on TikTok will bring up thousands of videos
The Sunday Times

Financial advice can be expensive and may not be necessary for those just starting out. But where can you get tips without paying for the privilege?

An increasing number of people are turning to social media, such as TikTok, for guidance on how to save money, retire early and get themselves on the property ladder. A search for “savings tips” on TikTok brings up thousands of videos, from How to Save Your First £10k to Money Saving for Students.

But while some of the suggestions are genuinely helpful, others should be avoided. We asked some professional financial advisers which of the most popular TikTok money tips stack up.

Videos about the 50:30:20 rule have had 29.2 million views on TikTok since the site launched. The