Unilever’s eco claims face scrutiny in greenwashing inquiry
Unilever, the maker of Marmite and Hellmann’s mayonnaise, is to be investigated by the UK’s competition watchdog over concerns that consumers are being misled by “green” claims on a number of its essential household products.
The Competitions and Markets Authority has suggested that the FTSE 100 group behind brands including Cif, Dove, Comfort and Lynx may be “overstating” the green credentials of certain products — including toiletries and cleaning supplies — through the use of “vague and broad claims, unclear statements around recyclability, and natural looking images and logos”.
Sarah Cardell, chief executive of the CMA, said: “Essentials like detergent, kitchen spray and toiletries are the kinds of items you put in your supermarket basket every time you shop. More and more people are trying
